Culture de l'innovation
Personalise your innovation strategies

Democratise innovation by adapting it to your people

Four innovation strategies, four ways your people can contribute

  • How do you bring your people into the innovation process?
  • What are the different innovation styles and how do you apply each one?
  • What are the risks and the rewards of radical innovation?
  • How do you encourage creativity and innovation inside your team?
Stratégies d'innovation conférence de benjamin chaminade

Innovating is not optional. The question is how you innovate effectively and in a way that fits you. How do you bring your people into the process and help them see that innovation is their business too? The answer is to give them innovation strategies suited to each of them.

Join me for this keynote on the four innovation strategies. Drawing on my own experience of the subject, I share an approach that simplifies innovation and makes it more personal, matched to your own capabilities and to your company culture.

You will discover that disruptive innovation, for all the attention it gets, is far from the only style within your reach. Together we will explore four complementary innovation styles, each with its own methods, management practices and creative profiles.

The four innovation styles I cover are:

  • Continuous innovation, which means constantly optimising your product on price, manufacturing, use, appearance and the rest.
  • Adjacent innovation, which draws on weak signals and current trends in other sectors to build new offers.
  • Disruptive innovation, which answers the major breaks under way by proposing a new business model.
  • Radical innovation, the boldest and potentially the most dangerous, which may create a split with your current customers.

Join me for this energising keynote and see innovation in a new light. Take the inspiration to push what is possible for you and to carry your organisation to new heights of creativity, innovation and engagement.

Read my case studies on this subject.

In a world where innovation has stopped being optional, understanding and adopting the innovation strategies that suit your organisation becomes decisive. This keynote introduces you to different approaches to innovation, from continuous through to radical. It also offers concrete measures for stimulating creativity and innovation inside your team, while showing how varied innovation strategies are and making the innovation landscape easier to read. Prepare to go into a world of innovation and to find out how to move through an environment that keeps changing.

  • Get to know the different approaches to innovation : several innovation strategies exist and they vary by the level of risk and by how far they take you from listening to your customer.
  • Take away concrete measures for encouraging creativity and innovation : specific practices you can put in place quickly to stimulate creativity and innovation.
  • See how varied innovation strategies are : several strategies exist and each one calls for a different management posture and different individual skills.
  • Read the innovation landscape : understand a landscape that is complex and keeps changing, and learn to move through it.

Joining this keynote gives you the chance to spread an innovation mindset across your organisation. You will see how to strengthen your competitiveness by adopting innovation strategies that fit, which lets you make better informed and more relevant decisions for your organisation. Bringing your people actively into the innovation process improves engagement and satisfaction across the team, and it builds a company culture that is dynamic and innovative, ready for what comes next.

  • Spread an innovation mindset : see why innovation decides the survival and the long-term success of your organisation.
  • Strengthen your competitiveness : adopting one of these strategies helps your organisation stay competitive and relevant.
  • Decide better : understanding the different innovation styles lets you make better informed choices about which direction to take.
  • Lift engagement : bringing your people into the innovation process improves their engagement and their satisfaction.
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