Choosing a keynote topic goes well beyond picking a theme. It is a strategic decision that should reflect what you really want to trigger in your audience. A keynote for an executive committee has nothing in common with a session for 200 employees at an annual seminar. A keynote on regenerative management does not produce the same effect as a keynote on spotting opportunities.
To help you make the right choice, I have built this selector, which combines your context, your challenges and your intention to point you to the keynote that fits you best among the 36 sessions I currently offer. In six short questions, you get one main recommendation and two relevant alternatives.
Take two minutes, answer the six questions below, and we will look together at what comes out.
6 questions to identify the session that fits your challenges
The selector above rests on six criteria that structure my whole keynote offer. These criteria did not come from nowhere. They are the result of more than eight hundred sessions delivered over fifteen years, in very different settings, from the executive committee of a large group to an agency seminar and keynotes open to the general public.
The audience. A session for company directors is not built like a session for frontline managers or for all employees. The level of detail, the degree of abstraction and the examples used all change. This is the most structuring filter.
The time horizon. Do you want to understand what is happening now, anticipate the next two to five years, or set out a long term vision over ten years? These three horizons call on different methods and different content.
The subject area. My keynotes cover four broad areas that sometimes overlap but remain distinct: management and leadership, HR and retention, innovation and business models, and transformation and resilience.
The management challenge. Beyond the theme, what exactly is the challenge you want to address? Holding steady in chaos, moving past generational divides, developing the potential of your managers, or passing on a new culture?
The intention. Do you want to inspire, trigger a realisation, hand over tools or align your teams on a shared vision? The same theme can be handled in these four registers, but the format and the angle of attack differ radically.
The way in. Would you rather start with people and culture, with systems and the organisation, with the leader’s stance, or with the context and the market? This last question identifies the most natural way in for your audience.
After the six questions, the selector suggests the keynote that best matches your profile, together with its signature hook and a direct link to the detailed page. You also get two relevant alternatives, because the same context often lends itself to several angles, and because it helps to have options to present to your organising committee or your internal client.
This selector is not meant to replace a real conversation. It is there to narrow things down, to clarify and to bring options to the surface. The real work of calibrating a keynote always happens in a direct exchange, because every organisation has its own context, its own history, its own internal tensions and its own objectives. If the recommended keynote looks right to you, the contact button at the bottom of the selector lets you start the conversation straight away. And if none of the recommendations match what you are looking for, you can also contact me directly so we can build a tailored session together.
